How to create and integrate your new website with your business

With the rise of the internet, having a website is essential for any business, large or small. However, simply creating a website is not enough - it is important to ensure that the website is well-designed and integrated with the rest of your business. By taking the time to carefully consider your business objectives and create a conversion-oriented website, you can make sure that your website is an asset rather than a liability. And by keeping SEO in mind throughout the process, you can be sure that potential customers will be able to easily find your site. By taking these steps, you can create a website that will help your business to thrive.

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A website is vital for any business in the modern age. Web presence helps build trust with potential clients and informs them about what services and products a company offers. A website can also help to build mailing lists or support customer relations. A study done by webHosting Search showed that 62% of customers would ignore a business without some web presence. Another study, this one by Local Vista, found that 97% of potential clients learn about a business online. These statistics show how crucial it is for businesses to have an online presence to reach the largest audience possible. If a business wants to be successful, it needs to have a website.


Setting business objectives and measuring performance are essential when integrating your new website with your business. For example, you may want to set a goal for how many new leads or customers your website will generate each month. You'll need to track site visits, conversion rates, and average purchase values to measure this.


Before building your website, you'll also need to create a promotion plan. This may include designing a marketing campaign, setting up social media profiles, and creating blog content.


Once your website is live, you'll need to continue promoting it and tracking its performance. This may include A/B testing different versions of your website or setting up goals and conversion tracking in Google Analytics.


Before building your website - getting ready to measure


Register your business with Google My Business


If you're a small business owner, it's essential to register your business with Google My Business. Why? Because web searches are increasingly being done on mobile devices, you want your small business to appear in the local search results regardless of the device type. According to Google, about 70% of traffic is directed through web searches. So if you're not registered with Google My Business, you're missing out on a vast potential customer base. Plus, it's easy to do, and it's free. So there's no excuse not to do it.


If you would like to get started, you can visit and follow the instructions.


Once you have your account set up, we recommend you focus on acquiring customer reviews. The more five starts your company profile has, the better.


Microsoft offers a service similar to Google My Business with extra features like social media integration and customizable branding options. You can get started at


Setting up a Google Analytics Account


To set up a Google Analytics account, you have to go to and click create an account. The process does require some time, investment and attention. From time to time, the user interface and process change, so running a search on the most recent way of doing it would be good. Click here to search now


Setting up the FaceBook pixel


I am setting up a dedicated phone number.


Setting up a dedicated email address


Could you please assess if any industry-specific standards and regulations are considered when building the website?


Consider showing your website to your clients and employees as early as possible in the building process. This will help avoid misunderstandings about what the website is supposed to achieve.


Search Engine optimised websites versus no content optimisation

When building your website

Define the business purpose or prioritise more than one.


You can create a website in one of the following ways:

use an online service and buy a pre-built theme like Wix,

use a Content Management System (CMC) like WordPress, Joomla or Drupal


Website information architecture - creating a sitemap.

A sitemap is a file that tells search engines about the pages on your website. It helps them understand your site's structure and find new content. Creating a sitemap can help Google index your site more quickly and accurately.


After building your website




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